Édita Vero

About

Est. 2014

The

studio

A small fashion photography studio in Brooklyn, led by Claire Whitman since 2014.

New York · Paris · On location

Édita Vero

Est. 2014

The

studio

A small fashion photography studio in Brooklyn, led by Claire Whitman since 2014.

New York · Paris · On location

Édita Vero

Est. 2014

The

studio

A small fashion photography studio in Brooklyn, led by Claire Whitman since 2014.

New York · Paris · On location

Édita Vero

Édita Vero

In focus

About · No. 01

About · No. 01

Claire
Whitman

Photographer & Director — New York

Blonde model in a grey trench shirt covering her eyes with one hand
Blonde model in a grey trench shirt covering her eyes with one hand

Whitman builds her images from long silences, soft grey light and a single north-facing window. For twelve years she has photographed fashion for magazines, ateliers and the people who wear their clothes like a second skin.

Whitman builds her images from long silences, soft grey light and a single north-facing window. For twelve years she has photographed fashion for magazines, ateliers and the people who wear their clothes like a second skin.

“I’m not interested in the pose. I photograph the second after it.”

Blonde model in a grey trench shirt covering her eyes with one hand

New York, NY

New York, NY

Medium format

Medium format

Since 2014

Since 2014

200+ editorials

200+ editorials

Édita Vero

Édita Vero

The philosophy of beauty

Note 01

Note 01

Beauty
exists

in the
in-between.

Not the pose, not the result — the breath between them. That is where I keep the shutter.

Not the pose, not the result — the breath between them. That is where I keep the shutter.

Notes on seeing

The approach

Three things, every time.

Three things, every time.

The method hasn’t changed in twelve years. The light, the waiting and the edit do most of the work.

01

One light.

A single window or a single lamp. Fewer sources, clearer decisions — and skin that looks like skin.

02

Long silences.

Most of a shoot is waiting. I give people time to forget the camera, then I take the picture.

03

A ruthless edit.

Twelve frames tell a story better than two hundred. Everything else stays in the archive.

Services

What we make.

What we make.

Every commission is quoted individually. These are starting points, including retouching and usage for one year.

01

01

Editorial

Editorial

Stories for magazines and independent titles — from concept and casting to the final sequence.

Stories for magazines and independent titles — from concept and casting to the final sequence.

From $3,500 · 1–2 days

02

02

Campaign

Campaign

Seasonal campaigns for fashion and beauty houses, with full production and art direction.

Seasonal campaigns for fashion and beauty houses, with full production and art direction.

From $8,000 · 2–4 days

03

03

Lookbook

Lookbook

Clean, considered product imagery that still feels like a story, not a catalogue.

Clean, considered product imagery that still feels like a story, not a catalogue.

From $4,500 · 1–2 days

04

04

Portrait

Portrait

Personal and press portraits in the studio or on location, in natural light.

Personal and press portraits in the studio or on location, in natural light.

From $1,200 · half day

As seen in

Selected publications & clients

Atlas Quarterly

Atlas Quarterly

Northline

The Fold

Maison / Review

Common Thread

Édita Vero

In their words

Client notes

Testimonial

“Claire doesn’t photograph clothes. She finds the second they start belonging to someone.”

Maya Collins — Creative Director, Atelier Noor

01 / 03

Testimonial

“Claire doesn’t photograph clothes. She finds the second they start belonging to someone.”

Maya Collins — Creative Director, Atelier Noor

01 / 03

Have a story

in mind?

Commissions for 2027 are open. Tell us about the clothes, the people and the light you imagine.

Have a story

in mind?

Commissions for 2027 are open. Tell us about the clothes, the people and the light you imagine.

Have a story

in mind?

Commissions for 2027 are open. Tell us about the clothes, the people and the light you imagine.

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