Édita Vero

Édita Vero

Story

040

Autumn 2023

Autumn 2023

Chain

Link

Link

Campaign

·

2023

18 Plates

A sportswear campaign shot mid-air against a schoolyard fence.

A sportswear campaign shot mid-air against a schoolyard fence.

Photography —

Claire Whitman

Styling —

Theo Vance

Model —

Kai Moreno

The story

The story

A sportswear campaign shot mid-air against a schoolyard fence. We kept the set small and the schedule loose, and let the clothes decide where the light should fall.

The final edit favours the frames between poses — the half-second after a gesture, when nobody is performing.

Client

Common Thread

Photography

Claire Whitman

Styling

Theo Vance

Model

Kai Moreno

Hair & Makeup

Lena Ortiz

Location

Los Angeles, CA

Camera

Medium format, 80mm

Plate 01

Day one · 6:40 AM

Plate 02

Day one · 7:05 AM

Plate 03

Day two · Noon

“The best frame came after we said we were done.”

Plate 04

Day two · 12:20 PM

From the set

“Every garment has a second life once it moves.”

Claire Whitman

Plate 05

Day three · Dusk

Plate 06

Day four

Plate 07

Day five

Plate 08

Day six

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